Billboards made of pixels | Gadsme Atlas
Sports titles copy real stadiums down to the advertising boards, and those worlds are full of surfaces that can carry a message. With Gadsme, the game engine renders the creative with no skip button, because there is nothing to skip.
Agency trading desks can buy it alongside their usual channels, priced on viewable impressions.
Gadsme Atlas is run from Paris; the main site is gadsme.com.